June 12th, 2008
Google Maps information is now frequently showing up at the top of the Google search results page for user searches that include place name keywords. This post explains how to get your business into these Google search results.
Ever do a search on Google and get images, news, YouTube videos or maps at the top of the results? This is thanks to Google Universal Search. The pictures to the left (click to enlarge) show examples of these results.
If you’re a small business owner with a bricks and mortar location, here’s how to get your site into the Google Maps results for searches that include local keywords.
Go to Google Maps Local Business Center and enter your business information (name, address, website, etc.) into the form. Then you will be able to upload photos, videos, select categories, tell customers your payment options, business hours, and more.
How does Google make sure that your location information is accurate? Google will actually mail you out a postcard containing your PIN: your listing will not be activated until you log in again and enter your PIN.
One of the most exciting new features (see the second thumbnail) is the way Google indexes reviews of your business from many different websites. Soon we’ll be talking about social media and ways to turn your most loyal customers into evangelists for your small business.
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Have you added your business to Google Local Business Center? Please comment below to let me know the results.
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