MacDonald on Marketing

Archive for November, 2009

When you are getting started with any social media (blogging, Facebook, Twitter, etc.) one of the first there are two steps to take first:

1. Install Google Analytics to track and analyze your site’s visitors to track return on investment.  Any online (or offline) marketing you do should always be preceded with the question, “How am I going to track the ROI for this investment?”
2. Find the conversation in your marketplace, and follow it.  Identify the leading influential blogs read by your competitors and your potential customers, and keep up with what is being said.  This video tutorial introduces you to four tools — Alltop.com, Technorati.com, Google Reader and Google Alerts — that will help you find the conversation and keep up with it:

Resources:

Google Analytics: A powerful stats package for your site.

Alltop.com: Links to the most recent posts in the top blogs, organized by industries and interests.

Technorati.com: Blog directory and search engine.

Google Alerts: Email updates about what is being said about your business (or anything else).

Google Reader: Keep up with all the blogs you read in one place.