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	<title>MacDonald on Marketing&#187; small business marketing</title>
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	<description>Free Internet Marketing Help for Small Business</description>
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		<title>Finding the Conversation in Your Market</title>
		<link>http://www.macdonaldonmarketing.com/2009/11/finding-the-conversation-in-your-market/</link>
		<comments>http://www.macdonaldonmarketing.com/2009/11/finding-the-conversation-in-your-market/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 07:03:17 +0000</pubDate>
		<dc:creator>Catherine MacDonald</dc:creator>
				<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.macdonaldonmarketing.com/?p=15</guid>
		<description><![CDATA[When you are getting started with any social media (blogging, Facebook, Twitter, etc.) one of the first there are two steps to take first:

Install Google Analytics to track and analyze your site&#8217;s visitors to track return on investment.  Any online (or offline) marketing you do should always be preceded with the question, &#8220;How am I [...]]]></description>
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		<title>Online Marketing How-to: Tracking and Analyzing Your Site&#8217;s Traffic</title>
		<link>http://www.macdonaldonmarketing.com/2008/06/online-marketing-how-to-tracking-and-analyzing-your-sites-traffic/</link>
		<comments>http://www.macdonaldonmarketing.com/2008/06/online-marketing-how-to-tracking-and-analyzing-your-sites-traffic/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 09:30:02 +0000</pubDate>
		<dc:creator>Catherine MacDonald</dc:creator>
				<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[conversion tracking]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[marketing ROI]]></category>
		<category><![CDATA[sales conversions]]></category>
		<category><![CDATA[website stats]]></category>

		<guid isPermaLink="false">http://www.macdonaldonmarketing.com/?p=14</guid>
		<description><![CDATA[Reviewing and analyzing the volume and behavior of the visitors to your site can help you identify opportunities to save money and increase sales. The best stats tracking service I&#8217;ve found is actually free!
Google Analytics is a fantastic service that will give you detailed statistics about your website visitors. Analytics&#8217; incredibly detailed reports will tell [...]]]></description>
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		<title>5 Surefire Steps to Build a Successful Opt-In Email Marketing List</title>
		<link>http://www.macdonaldonmarketing.com/2008/06/5-surefire-steps-to-build-a-successful-opt-in-email-marketing-list/</link>
		<comments>http://www.macdonaldonmarketing.com/2008/06/5-surefire-steps-to-build-a-successful-opt-in-email-marketing-list/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 16:41:05 +0000</pubDate>
		<dc:creator>Catherine MacDonald</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[Aweber.com]]></category>
		<category><![CDATA[ConstantContact.com]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[GetResponse.com]]></category>
		<category><![CDATA[list management]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[opt-in]]></category>
		<category><![CDATA[Small Biz]]></category>

		<guid isPermaLink="false">http://www.macdonaldonmarketing.com/?p=11</guid>
		<description><![CDATA[You spend a lot of time and money to get visitors to your website, and then the majority of them will leave again without contacting you or making a purchase, never to return.  Turn some of those &#8220;not today&#8221; visitors into future customers by persuading them to join your email list.
Here are the five steps [...]]]></description>
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		<title>Five Minute Marketing: Your Email Signature</title>
		<link>http://www.macdonaldonmarketing.com/2008/06/five-minute-marketing-your-email-signature/</link>
		<comments>http://www.macdonaldonmarketing.com/2008/06/five-minute-marketing-your-email-signature/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 15:33:27 +0000</pubDate>
		<dc:creator>Catherine MacDonald</dc:creator>
				<category><![CDATA[email marketing]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[email signature]]></category>
		<category><![CDATA[five minute fridays]]></category>
		<category><![CDATA[five minute marketing]]></category>

		<guid isPermaLink="false">http://www.macdonaldonmarketing.com/?p=8</guid>
		<description><![CDATA[This is the first post of a weekly feature, Five Minute Fridays, in which I&#8217;ll suggest something to boost online marketing for your small business in just five minutes.  This week we&#8217;re talking about your email signature.
Do you have an email signature?  An email signature is the block of information that your email [...]]]></description>
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		<title>The Fastest Way to Get Your Small Business to the Top of Google&#8217;s Search Results</title>
		<link>http://www.macdonaldonmarketing.com/2008/06/fastest-way-to-the-top-of-google/</link>
		<comments>http://www.macdonaldonmarketing.com/2008/06/fastest-way-to-the-top-of-google/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 17:40:13 +0000</pubDate>
		<dc:creator>Catherine MacDonald</dc:creator>
				<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Google maps]]></category>
		<category><![CDATA[Google universal search]]></category>
		<category><![CDATA[local search]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.macdonaldonmarketing.com/?p=7</guid>
		<description><![CDATA[Google Maps information is now frequently showing up at the top of the Google search results page for user searches that include place name keywords.  This post explains how to get your business into these Google search results.

Ever do a search on Google and get images, news, YouTube videos or maps at the top [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Four Ways to Use Your Expertise to Attract Visitors to Your Small Business Website</title>
		<link>http://www.macdonaldonmarketing.com/2008/06/four-ways-to-use-your-expertise-to-attract-visitors-to-your-small-business-website/</link>
		<comments>http://www.macdonaldonmarketing.com/2008/06/four-ways-to-use-your-expertise-to-attract-visitors-to-your-small-business-website/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 10:50:43 +0000</pubDate>
		<dc:creator>Catherine MacDonald</dc:creator>
				<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[small business marketing]]></category>
		<category><![CDATA[small business websites]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Blogger.com]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[bulletin boards]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[FAQ]]></category>
		<category><![CDATA[forums]]></category>
		<category><![CDATA[keyword research]]></category>
		<category><![CDATA[SimplyBrilliantSolutions.com]]></category>
		<category><![CDATA[Small Biz]]></category>
		<category><![CDATA[WordPress.com]]></category>

		<guid isPermaLink="false">http://macdonaldonmarketing.com/?p=6</guid>
		<description><![CDATA[Every small business owner is an expert.  The secret to attracting visitors to your website and building their trust in you is to share your expertise generously online.
What&#8217;s your area of expertise?  Hotel and restaurant owners know their region&#8217;s tourist attractions inside out.  Real estate agents have lots of information about relocating [...]]]></description>
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