MacDonald on Marketing

Posts Tagged ‘five minute fridays’

This is the first post of a weekly feature, Five Minute Fridays, in which I’ll suggest something to boost online marketing for your small business in just five minutes. This week we’re talking about your email signature.

Do you have an email signature? An email signature is the block of information that your email program can automatically insert at the bottom of every email you send. Just think of how many times emails are forwarded and you’ll realize that this is a free marketing opportunity you should not miss.

A good email signature should contain the following five lines:

1. Your full name.

2. Your website URL (make sure this starts with http:// so that it will be clickable in every email program.

3. A brief description of what you sell or offer.

4. Your telephone numbers (this is optional of course — depending upon whether you want to encourage telephone leads).

5. Your email address (make it clickable by prefacing your email address with mailto:).

Here’s an example:

——————————————————————-
Catherine MacDonald
http://www.MacDonaldOnMarketing.com
Internet Marketing for Small Business: Tutorials, Tips, Fresh Ideas
Office: 555.555.5555 Cell: 555.555.5555
mailto:catherine@macdonaldonmarketing.com.
——————————————————————-

There you have it, a five-minute way to increase your online visibility.

Have you seen a particularly creative or effective email signature? Please comment!